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Meet The Team

​“People who work in an environment where doing their best is recognized have a better chance of feeling good about their work.” 

― Marilyn Suttle

Betsy Earle, Owner & Managing Director

Betsy Earle

Founder & Managing Director

Betsy Earle founded Event Driven Solutions in March of 2010. Prior to the launch of the business, she worked with Electrolux Professional as the Marketing Communications and Events Manager for the United States and Latin America, gaining perspective on the exhibitor side of the marketing and trade show industry. She’s been managing marketing and trade show programs since 2006, and been in the event marketing arena since 2000. 


She is one of only approximately twenty-six Diamond-level Certified Trade Show Marketers (CTSM) through the EXHIBITOR program, an outreach program by Northern Illinois University. She has been teaching with EXHIBITOR Magazine since 2012 and is a columnist for EXHIBITOR Magazine, writing the monthly Exhibiting 101 column since the beginning of 2019. ​ 

Betsy graduated from the University of Rhode Island in 2003 with her Bachelor of the Arts in Spanish and her Bachelor of Science in Business Administration. During this program, she managed large scale concerts including Bob Dylan, No Doubt, and Shaggy. She completed her Masters in Business Administration at the University of Miami with concentrations in marketing and statistics. During the Masters program, she worked with The HEAT Group in event marketing for the Miami HEAT and concerts including Madonna and the Latin Grammys.

Betsy also has her Certificate in Entrepreneurship from Babson College, through the Goldman Sachs 10KSB program, as well as her Certificate in Residential Interior Design from the University of Central Florida.

Lynnette McNeil

Lynnette McNeil is our Client Services Coordinator. Her work and experience in administration and leadership made her a timely asset to EDS as we are growing and expanding. Through active client acquisition and support, Lynnette is helping to support new clients, from marketing tools specific to clients' growth needs to trade show project management. Lynnette graduated from the University of Mississippi with a degree in journalism and English. In 2007, she earned her Ph.D. in Educational Leadership and Administration. With her experience in writing, facilities/staff management, and public relations, Lynnette is highly equipped to guide and support our clients in growing their businesses. 

Lynnette McNeil

Client Services Coordinator

Anna Dahl

Anna Dahl, a University of Florida alumnus with extensive audio/visual experience, joined EDS this year as our Social Media Strategist. Anna's experience in graphic design and writing make her an extraordinary addition to EDS. Anna works directly with clients to design social media packages that fit clients' needs and budget, and she also designs graphics for clients' displays and booths for events and trade shows. Her creativity, adept linguistics, and acute attention to detail are exactly what clients need to create a strong online presence reaching a wide expanse of customers everywhere.

Anna Dahl

Social Media Strategist

Marita Ayala

Introducing Marita, our highly skilled Onsite Event Supervisor, showcasing a wealth of expertise in corporate event execution and project management. Providing seamless support from booth installation to dismantle, she delivers a flawless client experience. With her swift and effective implementation of onsite solutions, Marita ensures every exhibit shines. She holds a degree in Computer Graphic Arts and Marketing from Incarnate Word University, class of 2004.

Marita Ayala

Onsite Event Supervisor

Want to work at EDS?

Positions are currently filled.​

To submit a resume in case anything opens up, please send to

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