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EXHIBITOR Magazine Articles

Trade Show and Event Related Content by our Managing Director Betsy Earle:

Audi-do and Audi-don’t

EXHIBITOR Magazine | Posted Dec/Jan 2024

"Are you considering integrating audiovisual into your exhibit? Here are some pitfalls to avoid and best practices."

– By Betsy Earle

A Little TLC: How to Refresh a Tired Booth

EXHIBITOR Magazine | Posted Feb/Mar 2024

"Here are some budget-friendly fixes to give your exhibit a new outlook on life."

– By Betsy Earle

Auditing Invoices

EXHIBITOR Magazine | Posted Oct/Nov 2023

"How do you make sense of those pages of black ink in your inbox? A few tips will help you understand invoices and use them to make your job easier." – By Betsy Earle

The ABCs of EACs

EXHIBITOR Magazine | Posted Aug/Sept 2023

"Hiring an EAC can make setting up a booth on the show floor a lot easier, but there’s some red tape to navigate before reaping the rewards." – By Betsy Earle

Common Labor Violations

EXHIBITOR Magazine | Posted Apr/May 2023

"Avoid these seemingly minor labor missteps that can lead to massive show-floor snafus." – By Betsy Earle

Nine Costly Blunders

EXHIBITOR Magazine | Posted June/July 2023

"Undoubtedly you’ll make your fair share of trade show errors. However, here are a few all-too-common blunders you’ll want to avoid." – By Betsy Earle

Staff Training Primer

EXHIBITOR Magazine | Posted Feb/Mar 2023

"Ensure your booth staffers know their "A" leads from their elbows by giving them the exhibit-marketing knowledge they need." – By Betsy Earle

Portable/Modular Purchasing Guide

EXHIBITOR Magazine | Posted Dec/Jan 2023

"A cheaper exhibit system might cost less up front, but those savings will disappear pretty quickly if you're left shelling out thousands of dollars for I&D labor at each show." – By Betsy Earle

Graphic Gaffes

EXHIBITOR Magazine | Posted Oct/Nov 2022

"Make sure your exhibit's graphics send the right message by avoiding these common mistakes." – By Betsy Earle

Trade Show Shipping Best Practices

EXHIBITOR Magazine | Posted Aug/Sept 2022

"Get your freight from Point A to Point B on time and on budget by following this helpful primer." – By Betsy Earle

Getting on the Same Page

EXHIBITOR Magazine | Posted Jun/Jul 2022

"Hearing conflicting messages from your exhibit program's stakeholders? Here are my tips for getting everyone aligned on show objectives." – By Betsy Earle

Crisis Control

EXHIBITOR Magazine | Posted Apr/May 2022

"Hold your own against Murphy's Law by following this primer on handling common show-floor scrapes." – By Betsy Earle

How to Manage a Trade Show From Afar

EXHIBITOR Magazine | Posted Feb/Mary 2022

"Unable to supervise your exhibit program in person? Here's a primer on exercising some remote control." – By Betsy Earle

Best Practices for Exhibit Furnishings

EXHIBITOR Magazine | Posted Dec/Jan 2022

“Furniture and décor can turn a good exhibit into a great one – if you give these often-overlooked elements the attention they deserve.” – By Betsy Earle

Service, Please

EXHIBITOR Magazine | Posted Oct/Nov 2021

"Keep your budget safely in the black by following these cost-saving tips when placing orders for common trade show services." – By Betsy Earle

Seven Ways to Waste Money on Freight

EXHIBITOR Magazine | Posted Aug/Sept 2021

“Keep an eye on your bottom line by avoiding these costly shipping-related errors.” – By Betsy Earle

Measuring Up

EXHIBITOR Magazine | Posted Jun/Jul 2021

"When it comes to proving the value of your exhibiting program, there's more to measure than simple lead counts. Here are five metrics worth tracking. – By Betsy Earle

COVID-Conscious Lead Management

EXHIBITOR Magazine | Posted Apr/May 2021

“Make the most of each potential prospect by following these simple tips.” – By Betsy Earle

Show Selection

EXHIBITOR Magazine | Posted Feb/Mar 2021

"Picking the right events to exhibit at has never been more of a gamble. Here are some tips to make sure your face-to-face marketing dollars are well spent." – By Betsy Earle

Keep it Clean

EXHIBITOR Magazine | Posted Dec/Jan 2021

"When trade shows resume, health and safety will be at the forefront of everyone's minds. Follow this primer to ensure your exhibit exemplifies COVID-era cleanliness." – By Betsy Earle

Do Your Homework

EXHIBITOR Magazine | Posted Oct/Nov 2020

"With countless exhibit managers working from home, here are four ways to stay productive, plan for the future, and keep your face-to-face program on track. – By Betsy Earle

Ahead of the Pack

EXHIBITOR Magazine | Posted Aug/Sept 2020

"Avoid setup snafus, sidestep costly last-minute purchases, and set yourself up for on-site success by following the tips in this trade show packing primer." – By Betsy Earle

Trade Show Lighting Do’s and Don’ts

EXHIBITOR Magazine | Posted Jun/Jul 2020

“A calculated lighting plan can make your exhibit shine like a diamond without breaking your budget – if you follow these simple rules.” – By Betsy Earle

When the Show Can’t Go On

EXHIBITOR Magazine | Posted Apr/May 2020

“Keep calm, soldier on, and cover your bases by following this primer for dealing with trade show cancellations and postponements.” – By Betsy Earle

Ship Shape

EXHIBITOR Magazine | Posted Feb/Mar 2020

“Unsure of what distinguishes a van line from a common carrier? Use this primer to learn the nuances of various shipping methods and how to vet potential providers.” – By Betsy Earle

Planning Your Electrical Needs

EXHIBITOR Magazine | Posted Dec/Jan 2020

“Ensure your exhibit has the power it needs – and that it's accessible in the right places – by following this step-by-step guide.” – By Betsy Earle

Five Tips for New Builds

EXHIBITOR Magazine | Posted Oct/Nov 2019

“Here are important – but often overlooked – items to consider when planning a new exhibit.” – By Betsy Earle

To Rent or Not to Rent

EXHIBITOR Magazine | Posted Aug/Sept 2019

“Unsure of whether to rent an exhibit or invest in a custom stand? Then use the takeaways found in the following scenarios to guide your decision making. ” – By Betsy Earle

Tips for Smooth Setups

EXHIBITOR Magazine | Posted Jun/Jul 2019

"Ensure an on-time, on-budget, and hassle-free install by following these pieces of been-there, built-that advice. – By Betsy Earle

Lead Time

EXHIBITOR Magazine | Posted Apr/May 2019

"Optimize your exhibit program's lead-gathering process by answering these four fundamental questions prior to each and every show." – By Betsy Earle

Exhibit Flooring Do's and Don’ts

EXHIBITOR Magazine | Posted Feb/Mar 2019

“Whether your footprint is a pint-size stand or an enormous exhibit, use these flooring-related tips to maximize the impact of your underfoot inches.” – By Betsy Earle

To the Last Detail

EXHIBITOR Magazine | Posted Dec/Jan 2019

"These easy-to-overlook points about shipping and logistics are essential for ensuring the safe, on-budget, and timely arrival of your freight." – By Betsy Earle

Crisis Management

EXHIBITOR Magazine | Posted Oct/Nov 2018

“Be prepared for common show-floor snafus by having the necessary supplies on hand.” – By Betsy Earle

This Old Exhibit: How to Refresh a Tired Booth

EXHIBITOR Magazine | Posted Aug/Sept 2018

“Follow these budget-friendly fixes when your exhibit needs a little TLC.” – By Betsy Earle

Promo Primer

EXHIBITOR Magazine | Posted Jun/July 2018

"Get the most out of your promotional giveaways by heeding these five tips. – By Betsy Earle

Material Handling FAQs

EXHIBITOR Magazine | Posted Apr/May 2018

"Here are answers to the most commonly asked questions regarding material handling." – By Betsy Earle

The Post-Show Push

EXHIBITOR Magazine | Posted Feb/Mar 2018

"Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind." – By Betsy Earle

Rent Right

EXHIBITOR Magazine | Posted Dec/Jan 2018

“Allocate your exhibit-marketing budget wisely by knowing when to rent and when to buy.” – By Betsy Earle

In-Booth Internet

EXHIBITOR Magazine | Posted Oct/Nov 2017

“Before you place your next internet-service order, make sure you have a thorough understanding of your wired and wireless options.” – By Betsy Earle

Top Mistakes My Clients Make

EXHIBITOR Magazine | Posted Aug/Sept 2017

“Avoid these common exhibit-marketing gaffes that can impact your program’s effectiveness and your bottom line.” – By Betsy Earle

Post-Show Paperwork

EXHIBITOR Magazine | Posted Jun/Jul 2017

“Ensure that your outbound freight arrives at its next destination on time – and without any last-minute snafus – by heeding these tips and reminders about end-of-show forms and paperwork.” – By Betsy Earle