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EXHIBITOR Magazine Articles

Trade Show and Event Related Content by our Managing Director Betsy Earle:

A Guide to Graphics

EXHIBITOR Magazine | Posted Oct/Nov 2024

Baffled by the best way to use images to make a grand impression on the trade show floor? This handy guide to designing graphics will clear up the details so you can focus on the creativity.

– By Betsy Earle

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Talking the Talk

EXHIBITOR Magazine | Posted Dec 2024/Jan 2025

Inherent in face-to-face marketing is an alphabet soup of acronyms. This guide will teach you what you need to know so that you can effectively communicate with the labor crews you'll encounter.

– By Betsy Earle

Final Destination: Success (If You Meet the Deadline)

EXHIBITOR Magazine | Posted Feb/Mar 2025

Deadlines do more than keep you at work late. They keep you on time and on budget, and they're crucial to running a successful event.

– By Betsy Earle

Audi-do and Audi-don’t

EXHIBITOR Magazine | Posted Dec/Jan 2024

"Are you considering integrating audiovisual into your exhibit? Here are some pitfalls to avoid and best practices."

– By Betsy Earle

A Little TLC: How to Refresh a Tired Booth

EXHIBITOR Magazine | Posted Feb/Mar 2024

"Here are some budget-friendly fixes to give your exhibit a new outlook on life."

– By Betsy Earle

Questions to Ask a Venue Before Planning an Event

EXHIBITOR Magazine | Posted Apr/May 2024

"On those rare occasions when event managers get to select a venue for an event, there are important things to discuss before signing on the dotted line."

– By Betsy Earle

Cover Your Assets

EXHIBITOR Magazine | Posted Jun/Jul 2024

"Exhibit components travel regularly and spend a good amount of time in storage. Here a few tips to keep them safe while they're in transit or sitting in a warehouse waiting for their time in the spotlight."

– By Betsy Earle

Rule-Breaking Breakdown

EXHIBITOR Magazine | Posted Aug/Sept 2024

At an event, breaking rules can go against the spirit of fairness. But in this guide, we tell you which rules are made to be broken, when to break them, and how to do it with grace (and permission!)

– By Betsy Earle

Auditing Invoices

EXHIBITOR Magazine | Posted Oct/Nov 2023

"How do you make sense of those pages of black ink in your inbox? A few tips will help you understand invoices and use them to make your job easier." – By Betsy Earle

The ABCs of EACs

EXHIBITOR Magazine | Posted Aug/Sept 2023

"Hiring an EAC can make setting up a booth on the show floor a lot easier, but there’s some red tape to navigate before reaping the rewards." – By Betsy Earle

Common Labor Violations

EXHIBITOR Magazine | Posted Apr/May 2023

"Avoid these seemingly minor labor missteps that can lead to massive show-floor snafus." – By Betsy Earle

Nine Costly Blunders

EXHIBITOR Magazine | Posted June/July 2023

"Undoubtedly you’ll make your fair share of trade show errors. However, here are a few all-too-common blunders you’ll want to avoid." – By Betsy Earle

Staff Training Primer

EXHIBITOR Magazine | Posted Feb/Mar 2023

"Ensure your booth staffers know their "A" leads from their elbows by giving them the exhibit-marketing knowledge they need." – By Betsy Earle

Portable/Modular Purchasing Guide

EXHIBITOR Magazine | Posted Dec/Jan 2023

"A cheaper exhibit system might cost less up front, but those savings will disappear pretty quickly if you're left shelling out thousands of dollars for I&D labor at each show." – By Betsy Earle

Graphic Gaffes

EXHIBITOR Magazine | Posted Oct/Nov 2022

"Make sure your exhibit's graphics send the right message by avoiding these common mistakes." – By Betsy Earle

Trade Show Shipping Best Practices

EXHIBITOR Magazine | Posted Aug/Sept 2022

"Get your freight from Point A to Point B on time and on budget by following this helpful primer." – By Betsy Earle

Getting on the Same Page

EXHIBITOR Magazine | Posted Jun/Jul 2022

"Hearing conflicting messages from your exhibit program's stakeholders? Here are my tips for getting everyone aligned on show objectives." – By Betsy Earle

Crisis Control

EXHIBITOR Magazine | Posted Apr/May 2022

"Hold your own against Murphy's Law by following this primer on handling common show-floor scrapes." – By Betsy Earle

How to Manage a Trade Show From Afar

EXHIBITOR Magazine | Posted Feb/Mary 2022

"Unable to supervise your exhibit program in person? Here's a primer on exercising some remote control." – By Betsy Earle

Best Practices for Exhibit Furnishings

EXHIBITOR Magazine | Posted Dec/Jan 2022

“Furniture and décor can turn a good exhibit into a great one – if you give these often-overlooked elements the attention they deserve.” – By Betsy Earle

Service, Please

EXHIBITOR Magazine | Posted Oct/Nov 2021

"Keep your budget safely in the black by following these cost-saving tips when placing orders for common trade show services." – By Betsy Earle

Seven Ways to Waste Money on Freight

EXHIBITOR Magazine | Posted Aug/Sept 2021

“Keep an eye on your bottom line by avoiding these costly shipping-related errors.” – By Betsy Earle

Measuring Up

EXHIBITOR Magazine | Posted Jun/Jul 2021

"When it comes to proving the value of your exhibiting program, there's more to measure than simple lead counts. Here are five metrics worth tracking. – By Betsy Earle

COVID-Conscious Lead Management

EXHIBITOR Magazine | Posted Apr/May 2021

“Make the most of each potential prospect by following these simple tips.” – By Betsy Earle

Show Selection

EXHIBITOR Magazine | Posted Feb/Mar 2021

"Picking the right events to exhibit at has never been more of a gamble. Here are some tips to make sure your face-to-face marketing dollars are well spent." – By Betsy Earle

Keep it Clean

EXHIBITOR Magazine | Posted Dec/Jan 2021

"When trade shows resume, health and safety will be at the forefront of everyone's minds. Follow this primer to ensure your exhibit exemplifies COVID-era cleanliness." – By Betsy Earle

Do Your Homework

EXHIBITOR Magazine | Posted Oct/Nov 2020

"With countless exhibit managers working from home, here are four ways to stay productive, plan for the future, and keep your face-to-face program on track. – By Betsy Earle

Ahead of the Pack

EXHIBITOR Magazine | Posted Aug/Sept 2020

"Avoid setup snafus, sidestep costly last-minute purchases, and set yourself up for on-site success by following the tips in this trade show packing primer." – By Betsy Earle

Trade Show Lighting Do’s and Don’ts

EXHIBITOR Magazine | Posted Jun/Jul 2020

“A calculated lighting plan can make your exhibit shine like a diamond without breaking your budget – if you follow these simple rules.” – By Betsy Earle

When the Show Can’t Go On

EXHIBITOR Magazine | Posted Apr/May 2020

“Keep calm, soldier on, and cover your bases by following this primer for dealing with trade show cancellations and postponements.” – By Betsy Earle

Ship Shape

EXHIBITOR Magazine | Posted Feb/Mar 2020

“Unsure of what distinguishes a van line from a common carrier? Use this primer to learn the nuances of various shipping methods and how to vet potential providers.” – By Betsy Earle

Planning Your Electrical Needs

EXHIBITOR Magazine | Posted Dec/Jan 2020

“Ensure your exhibit has the power it needs – and that it's accessible in the right places – by following this step-by-step guide.” – By Betsy Earle

Five Tips for New Builds

EXHIBITOR Magazine | Posted Oct/Nov 2019

“Here are important – but often overlooked – items to consider when planning a new exhibit.” – By Betsy Earle

To Rent or Not to Rent

EXHIBITOR Magazine | Posted Aug/Sept 2019

“Unsure of whether to rent an exhibit or invest in a custom stand? Then use the takeaways found in the following scenarios to guide your decision making. ” – By Betsy Earle

Tips for Smooth Setups

EXHIBITOR Magazine | Posted Jun/Jul 2019

"Ensure an on-time, on-budget, and hassle-free install by following these pieces of been-there, built-that advice. – By Betsy Earle

Lead Time

EXHIBITOR Magazine | Posted Apr/May 2019

"Optimize your exhibit program's lead-gathering process by answering these four fundamental questions prior to each and every show." – By Betsy Earle

Exhibit Flooring Do's and Don’ts

EXHIBITOR Magazine | Posted Feb/Mar 2019

“Whether your footprint is a pint-size stand or an enormous exhibit, use these flooring-related tips to maximize the impact of your underfoot inches.” – By Betsy Earle

To the Last Detail

EXHIBITOR Magazine | Posted Dec/Jan 2019

"These easy-to-overlook points about shipping and logistics are essential for ensuring the safe, on-budget, and timely arrival of your freight." – By Betsy Earle

Crisis Management

EXHIBITOR Magazine | Posted Oct/Nov 2018

“Be prepared for common show-floor snafus by having the necessary supplies on hand.” – By Betsy Earle

This Old Exhibit: How to Refresh a Tired Booth

EXHIBITOR Magazine | Posted Aug/Sept 2018

“Follow these budget-friendly fixes when your exhibit needs a little TLC.” – By Betsy Earle

Promo Primer

EXHIBITOR Magazine | Posted Jun/July 2018

"Get the most out of your promotional giveaways by heeding these five tips. – By Betsy Earle

Material Handling FAQs

EXHIBITOR Magazine | Posted Apr/May 2018

"Here are answers to the most commonly asked questions regarding material handling." – By Betsy Earle

The Post-Show Push

EXHIBITOR Magazine | Posted Feb/Mar 2018

"Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind." – By Betsy Earle

Rent Right

EXHIBITOR Magazine | Posted Dec/Jan 2018

“Allocate your exhibit-marketing budget wisely by knowing when to rent and when to buy.” – By Betsy Earle

In-Booth Internet

EXHIBITOR Magazine | Posted Oct/Nov 2017

“Before you place your next internet-service order, make sure you have a thorough understanding of your wired and wireless options.” – By Betsy Earle

Top Mistakes My Clients Make

EXHIBITOR Magazine | Posted Aug/Sept 2017

“Avoid these common exhibit-marketing gaffes that can impact your program’s effectiveness and your bottom line.” – By Betsy Earle

Post-Show Paperwork

EXHIBITOR Magazine | Posted Jun/Jul 2017

“Ensure that your outbound freight arrives at its next destination on time – and without any last-minute snafus – by heeding these tips and reminders about end-of-show forms and paperwork.” – By Betsy Earle

EXHIBITOR Magazine Articles

​Trade Show and Event Related Content by our Managing Director Betsy Earle:

Staff Training Primer

Portable/Modular Purchasing Guide

Graphic Gaffes

Trade Show Shipping Best Practices

Getting on the Same Page

Crisis Control

How to Manage a Trade Show From Afar

Best Practices for Exhibit Furnishings

Service, Please

Seven Ways to Waste Money on Freight

Measuring Up

COVID-Conscious Lead Management

Show Selection

Keep it Clean

Do Your Homework

Ahead of the Pack

Trade Show Lighting Do’s and Don’ts

When the Show Can’t Go On

Ship Shape

Planning Your Electrical Needs

Five Tips for New Builds

To Rent or Not to Rent

Tips for Smooth Setups

Lead Time

Exhibit Flooring Do's and Don’ts

To the Last Detail

Crisis Management

This Old Exhibit: How to Refresh a Tired Booth

Promo Primer

Material Handling FAQs

The Post-Show Push

Rent Right

In-Booth Internet

Top Mistakes My Clients Make

Post-Show Paperwork

Trade Show and Event Related Content by our Managing Director Betsy Earle: