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Trade show booth design; trade show marketing; event management and marketing; social media marketing strategy; digital marketing;trade show marketing; Las Vegas, Anaheim, Chicago, Atlanta, Orlando, Tampa, Houston, Los Angeles, New York, Indianapolis, Dallas

EXHIBITOR Magazine Articles

​Trade Show and Event Related Content by our Managing Director Betsy Earle:

EXHIBITOR Magazine | Posted Dec/Jan 2024

"Are you considering integrating audiovisual into your exhibit? Here are some pitfalls to avoid and best practices."

  By Betsy Earle

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EXHIBITOR Magazine | Posted Feb/Mar 2024

"Here are some budget-friendly fixes to give your exhibit a new outlook on life."

  By Betsy Earle

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EXHIBITOR Magazine | Posted Oct/Nov 2023

"How do you make sense of those pages of black ink in your inbox? A few tips will help you understand invoices and use them to make your job easier."  By Betsy Earle

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EXHIBITOR Magazine | Posted Aug/Sept 2023

"Hiring an EAC can make setting up a booth on the show floor a lot easier, but there’s some red tape to navigate before reaping the rewards."  By Betsy Earle

Nine Costly Blunders

Nine Costly Blunders

EXHIBITOR Magazine | Posted June/July 2023

"Undoubtedly you’ll make your fair share of trade show errors. However, here are a few all-too-common blunders you’ll want to avoid."  By Betsy Earle

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Staff Training Primer

EXHIBITOR Magazine | Posted Feb/Mar 2023

"Ensure your booth staffers know their "A" leads from their elbows by giving them the exhibit-marketing knowledge they need."  By Betsy Earle

Portable/Modular Purchasing Guide

Portable/Modular Purchasing Guide

EXHIBITOR Magazine | Posted Dec/Jan 2023

"A cheaper exhibit system might cost less up front, but those savings will disappear pretty quickly if you're left shelling out thousands of dollars for I&D labor at each show."  By Betsy Earle

Graphic Gaffes

Graphic Gaffes

EXHIBITOR Magazine | Posted Oct/Nov 2022

"Make sure your exhibit's graphics send the right message by avoiding these common mistakes."  By Betsy Earle

Trade Show Shipping Best Practices

Trade Show Shipping Best Practices

EXHIBITOR Magazine | Posted Aug/Sept 2022

"Get your freight from Point A to Point B on time and on budget by following this helpful primer."  By Betsy Earle

Getting on the Same Page

Getting on the Same Page

EXHIBITOR Magazine | Posted Jun/Jul 2022

"Hearing conflicting messages from your exhibit program's stakeholders? Here are my tips for getting everyone aligned on show objectives."  By Betsy Earle

Crisis Control

Crisis Control

EXHIBITOR Magazine | Posted Apr/May 2022

"Hold your own against Murphy's Law by following this primer on handling common show-floor scrapes."  By Betsy Earle

How to Manage a Trade Show from Afar

How to Manage a Trade Show From Afar

EXHIBITOR Magazine | Posted Feb/Mary 2022

"Unable to supervise your exhibit program in person? Here's a primer on exercising some remote control."  By Betsy Earle

Best Practices for Exhibit Furnishings

Best Practices for Exhibit Furnishings

EXHIBITOR Magazine | Posted Dec/Jan 2022

“Furniture and décor can turn a good exhibit into a great one – if you give these often-overlooked elements the attention they deserve.” – By Betsy Earle

Service, Please

Service, Please

EXHIBITOR Magazine | Posted Oct/Nov 2021

"Keep your budget safely in the black by following these cost-saving tips when placing orders for common trade show services."  By Betsy Earle

Seven Ways to Waste Money on Freight

Seven Ways to Waste Money on Freight

EXHIBITOR Magazine | Posted Aug/Sept 2021

“Keep an eye on your bottom line by avoiding these costly shipping-related errors.” – By Betsy Earle

Measuring Up

Measuring Up

EXHIBITOR Magazine | Posted Jun/Jul 2021

"When it comes to proving the value of your exhibiting program, there's more to measure than simple lead counts. Here are five metrics worth tracking.  By Betsy Earle

COVID-Conscious Lead Management

COVID-Conscious Lead Management

EXHIBITOR Magazine | Posted Apr/May 2021

“Make the most of each potential prospect by following these simple tips.” – By Betsy Earle

Show Selection

Show Selection

EXHIBITOR Magazine | Posted Feb/Mar 2021

"Picking the right events to exhibit at has never been more of a gamble. Here are some tips to make sure your face-to-face marketing dollars are well spent."  By Betsy Earle

Keep it Clean

Keep it Clean

EXHIBITOR Magazine | Posted Dec/Jan 2021

"When trade shows resume, health and safety will be at the forefront of everyone's minds. Follow this primer to ensure your exhibit exemplifies COVID-era cleanliness."  By Betsy Earle

Do Your Homework

Do Your Homework

EXHIBITOR Magazine | Posted Oct/Nov 2020

"With countless exhibit managers working from home, here are four ways to stay productive, plan for the future, and keep your face-to-face program on track.  By Betsy Earle

Ahead of the Pack

Ahead of the Pack

EXHIBITOR Magazine | Posted Aug/Sept 2020

"Avoid setup snafus, sidestep costly last-minute purchases, and set yourself up for on-site success by following the tips in this trade show packing primer."  By Betsy Earle

Trade Show Lighting Do’s and Don’ts

Trade Show Lighting Do’s and Don’ts

EXHIBITOR Magazine | Posted Jun/Jul 2020

“A calculated lighting plan can make your exhibit shine like a diamond without breaking your budget – if you follow these simple rules.” – By Betsy Earle

When the Show Can’t Go On

When the Show Can’t Go On

EXHIBITOR Magazine | Posted Apr/May 2020

“Keep calm, soldier on, and cover your bases by following this primer for dealing with trade show cancellations and postponements.” – By Betsy Earle

Ship Shape

Ship Shape

EXHIBITOR Magazine | Posted Feb/Mar 2020

“Unsure of what distinguishes a van line from a common carrier? Use this primer to learn the nuances of various shipping methods and how to vet potential providers.” – By Betsy Earle

Planning Your Electrical Needs

Planning Your Electrical Needs

EXHIBITOR Magazine | Posted Dec/Jan 2020

“Ensure your exhibit has the power it needs – and that it's accessible in the right places – by following this step-by-step guide.” – By Betsy Earle

Five Tips for New BuildsScrewdrivers

Five Tips for New Builds

EXHIBITOR Magazine | Posted Oct/Nov 2019

“Here are important – but often overlooked – items to consider when planning a new exhibit.” – By Betsy Earle

To Rent or Not to Rent

To Rent or Not to Rent

EXHIBITOR Magazine | Posted Aug/Sept 2019

“Unsure of whether to rent an exhibit or invest in a custom stand? Then use the takeaways found in the following scenarios to guide your decision making. ” – By Betsy Earle

Tips for Smooth Setups

Tips for Smooth Setups

EXHIBITOR Magazine | Posted Jun/Jul 2019

"Ensure an on-time, on-budget, and hassle-free install by following these pieces of been-there, built-that advice.  By Betsy Earle

Lead Time

Lead Time

EXHIBITOR Magazine | Posted Apr/May 2019

"Optimize your exhibit program's lead-gathering process by answering these four fundamental questions prior to each and every show."  By Betsy Earle

Exhibit Flooring Do's and Don’ts

Exhibit Flooring Do's and Don’ts

EXHIBITOR Magazine | Posted Feb/Mar 2019

“Whether your footprint is a pint-size stand or an enormous exhibit, use these flooring-related tips to maximize the impact of your underfoot inches.” – By Betsy Earle

To the Last Detail

To the Last Detail

EXHIBITOR Magazine | Posted Dec/Jan 2019

"These easy-to-overlook points about shipping and logistics are essential for ensuring the safe, on-budget, and timely arrival of your freight."  By Betsy Earle

Crisis Management

Crisis Management

EXHIBITOR Magazine | Posted Oct/Nov 2018

“Be prepared for common show-floor snafus by having the necessary supplies on hand.” – By Betsy Earle

This Old Exhibit: How to Refresh a Tired Booth

This Old Exhibit: How to Refresh a Tired Booth

EXHIBITOR Magazine | Posted Aug/Sept 2018

“Follow these budget-friendly fixes when your exhibit needs a little TLC.” – By Betsy Earle

Promo Primer

Promo Primer

EXHIBITOR Magazine | Posted Jun/July 2018

"Get the most out of your promotional giveaways by heeding these five tips.  By Betsy Earle

Material Handling FAQs

Material Handling FAQs

EXHIBITOR Magazine | Posted Apr/May 2018

"Here are answers to the most commonly asked questions regarding material handling."  By Betsy Earle

The Post-Show Push

The Post-Show Push

EXHIBITOR Magazine | Posted Feb/Mar 2018

"Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind."  By Betsy Earle

Rent Right

Rent Right

EXHIBITOR Magazine | Posted Dec/Jan 2018

“Allocate your exhibit-marketing budget wisely by knowing when to rent and when to buy.” – By Betsy Earle

In-Booth Internet

In-Booth Internet

EXHIBITOR Magazine | Posted Oct/Nov 2017

“Before you place your next internet-service order, make sure you have a thorough understanding of your wired and wireless options.” – By Betsy Earle

Top Mistakes My Clients Make

Top Mistakes My Clients Make

EXHIBITOR Magazine | Posted Aug/Sept 2017

“Avoid these common exhibit-marketing gaffes that can impact your program’s effectiveness and your bottom line.” – By Betsy Earle

Post-Show Paperwork

Post-Show Paperwork

EXHIBITOR Magazine | Posted Jun/Jul 2017

“Ensure that your outbound freight arrives at its next destination on time – and without any last-minute snafus – by heeding these tips and reminders about end-of-show forms and paperwork.” – By Betsy Earle

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