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EXHIBITOR Magazine Articles

​Trade Show and Event Related Content by our Managing Director Betsy Earle:

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Staff Training Primer

EXHIBITOR Magazine | Posted Feb/Mar 2023

"Ensure your booth staffers know their "A" leads from their elbows by giving them the exhibit-marketing knowledge they need."  By Betsy Earle

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Portable/Modular Purchasing Guide

EXHIBITOR Magazine | Posted Dec/Jan 2023

"A cheaper exhibit system might cost less up front, but those savings will disappear pretty quickly if you're left shelling out thousands of dollars for I&D labor at each show."  By Betsy Earle

Image by Pavel Sanchez

Graphic Gaffes

EXHIBITOR Magazine | Posted Oct/Nov 2022

"Make sure your exhibit's graphics send the right message by avoiding these common mistakes."  By Betsy Earle

Trade Show Shipping Best Practices

EXHIBITOR Magazine | Posted Aug/Sept 2022

"Get your freight from Point A to Point B on time and on budget by following this helpful primer."  By Betsy Earle


Getting on the Same Page

EXHIBITOR Magazine | Posted Jun/Jul 2022

"Hearing conflicting messages from your exhibit program's stakeholders? Here are my tips for getting everyone aligned on show objectives."  By Betsy Earle

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Crisis Control

EXHIBITOR Magazine | Posted Apr/May 2022

"Hold your own against Murphy's Law by following this primer on handling common show-floor scrapes."  By Betsy Earle

On the Phone

How to Manage a Trade Show From Afar

EXHIBITOR Magazine | Posted Feb/Mary 2022

"Unable to supervise your exhibit program in person? Here's a primer on exercising some remote control."  By Betsy Earle

Yellow Couch

Best Practices for Exhibit Furnishings

EXHIBITOR Magazine | Posted Dec/Jan 2022

“Furniture and décor can turn a good exhibit into a great one – if you give these often-overlooked elements the attention they deserve.” – By Betsy Earle

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Service, Please

EXHIBITOR Magazine | Posted Oct/Nov 2021

"Keep your budget safely in the black by following these cost-saving tips when placing orders for common trade show services."  By Betsy Earle

Freight Shipping Containers

Seven Ways to Waste Money on Freight

EXHIBITOR Magazine | Posted Aug/Sept 2021

“Keep an eye on your bottom line by avoiding these costly shipping-related errors.” – By Betsy Earle

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Measuring Up

EXHIBITOR Magazine | Posted Jun/Jul 2021

"When it comes to proving the value of your exhibiting program, there's more to measure than simple lead counts. Here are five metrics worth tracking.  By Betsy Earle

Sanitizing Products

COVID-Conscious Lead Management

EXHIBITOR Magazine | Posted Apr/May 2021

“Make the most of each potential prospect by following these simple tips.” – By Betsy Earle

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Show Selection

EXHIBITOR Magazine | Posted Feb/Mar 2021

"Picking the right events to exhibit at has never been more of a gamble. Here are some tips to make sure your face-to-face marketing dollars are well spent."  By Betsy Earle

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Keep it Clean

EXHIBITOR Magazine | Posted Dec/Jan 2021

"When trade shows resume, health and safety will be at the forefront of everyone's minds. Follow this primer to ensure your exhibit exemplifies COVID-era cleanliness."  By Betsy Earle

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Do Your Homework

EXHIBITOR Magazine | Posted Oct/Nov 2020

"With countless exhibit managers working from home, here are four ways to stay productive, plan for the future, and keep your face-to-face program on track.  By Betsy Earle

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Ahead of the Pack

EXHIBITOR Magazine | Posted Aug/Sept 2020

"Avoid setup snafus, sidestep costly last-minute purchases, and set yourself up for on-site success by following the tips in this trade show packing primer."  By Betsy Earle


Trade Show Lighting Do’s and Don’ts

EXHIBITOR Magazine | Posted Jun/Jul 2020

“A calculated lighting plan can make your exhibit shine like a diamond without breaking your budget – if you follow these simple rules.” – By Betsy Earle

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When the Show Can’t Go On

EXHIBITOR Magazine | Posted Apr/May 2020

“Keep calm, soldier on, and cover your bases by following this primer for dealing with trade show cancellations and postponements.” – By Betsy Earle

Boxes on Conveyor Belt

Ship Shape

EXHIBITOR Magazine | Posted Feb/Mar 2020

“Unsure of what distinguishes a van line from a common carrier? Use this primer to learn the nuances of various shipping methods and how to vet potential providers.” – By Betsy Earle

Electronic Wires

Planning Your Electrical Needs

EXHIBITOR Magazine | Posted Dec/Jan 2020

“Ensure your exhibit has the power it needs – and that it's accessible in the right places – by following this step-by-step guide.” – By Betsy Earle


Five Tips for New Builds

EXHIBITOR Magazine | Posted Oct/Nov 2019

“Here are important – but often overlooked – items to consider when planning a new exhibit.” – By Betsy Earle

Top View of Table & Chair

To Rent or Not to Rent

EXHIBITOR Magazine | Posted Aug/Sept 2019

“Unsure of whether to rent an exhibit or invest in a custom stand? Then use the takeaways found in the following scenarios to guide your decision making. ” – By Betsy Earle

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Tips for Smooth Setups

EXHIBITOR Magazine | Posted Jun/Jul 2019

"Ensure an on-time, on-budget, and hassle-free install by following these pieces of been-there, built-that advice.  By Betsy Earle

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Lead Time

EXHIBITOR Magazine | Posted Apr/May 2019

"Optimize your exhibit program's lead-gathering process by answering these four fundamental questions prior to each and every show."  By Betsy Earle

Carpet Vacuum

Exhibit Flooring Do's and Don’ts

EXHIBITOR Magazine | Posted Feb/Mar 2019

“Whether your footprint is a pint-size stand or an enormous exhibit, use these flooring-related tips to maximize the impact of your underfoot inches.” – By Betsy Earle

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To the Last Detail

EXHIBITOR Magazine | Posted Dec/Jan 2019

"These easy-to-overlook points about shipping and logistics are essential for ensuring the safe, on-budget, and timely arrival of your freight."  By Betsy Earle

Stressed Woman

Crisis Management

EXHIBITOR Magazine | Posted Oct/Nov 2018

“Be prepared for common show-floor snafus by having the necessary supplies on hand.” – By Betsy Earle

Hardware Tools

This Old Exhibit: How to Refresh a Tired Booth

EXHIBITOR Magazine | Posted Aug/Sept 2018

“Follow these budget-friendly fixes when your exhibit needs a little TLC.” – By Betsy Earle

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Promo Primer

EXHIBITOR Magazine | Posted Jun/July 2018

"Get the most out of your promotional giveaways by heeding these five tips.  By Betsy Earle


Material Handling FAQs

EXHIBITOR Magazine | Posted Apr/May 2018

"Here are answers to the most commonly asked questions regarding material handling."  By Betsy Earle

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The Post-Show Push

EXHIBITOR Magazine | Posted Feb/Mar 2018

"Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind."  By Betsy Earle

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Rent Right

EXHIBITOR Magazine | Posted Dec/Jan 2018

“Allocate your exhibit-marketing budget wisely by knowing when to rent and when to buy.” – By Betsy Earle

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In-Booth Internet

EXHIBITOR Magazine | Posted Oct/Nov 2017

“Before you place your next internet-service order, make sure you have a thorough understanding of your wired and wireless options.” – By Betsy Earle

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Top Mistakes My Clients Make

EXHIBITOR Magazine | Posted Aug/Sept 2017

“Avoid these common exhibit-marketing gaffes that can impact your program’s effectiveness and your bottom line.” – By Betsy Earle

Laptop and Paperwork

Post-Show Paperwork

EXHIBITOR Magazine | Posted Jun/Jul 2017

“Ensure that your outbound freight arrives at its next destination on time – and without any last-minute snafus – by heeding these tips and reminders about end-of-show forms and paperwork.” – By Betsy Earle

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