"A cheaper exhibit system might cost less up front, but those savings will disappear pretty quickly if you're left shelling out thousands of dollars for I&D labor at each show." – By Betsy Earle
"Hearing conflicting messages from your exhibit program's stakeholders? Here are my tips for getting everyone aligned on show objectives." – By Betsy Earle
“Furniture and décor can turn a good exhibit into a great one – if you give these often-overlooked elements the attention they deserve.” – By Betsy Earle
"When it comes to proving the value of your exhibiting program, there's more to measure than simple lead counts. Here are five metrics worth tracking. – By Betsy Earle
"Picking the right events to exhibit at has never been more of a gamble. Here are some tips to make sure your face-to-face marketing dollars are well spent." – By Betsy Earle
"When trade shows resume, health and safety will be at the forefront of everyone's minds. Follow this primer to ensure your exhibit exemplifies COVID-era cleanliness." – By Betsy Earle
"With countless exhibit managers working from home, here are four ways to stay productive, plan for the future, and keep your face-to-face program on track. – By Betsy Earle
"Avoid setup snafus, sidestep costly last-minute purchases, and set yourself up for on-site success by following the tips in this trade show packing primer." – By Betsy Earle
“A calculated lighting plan can make your exhibit shine like a diamond without breaking your budget – if you follow these simple rules.” – By Betsy Earle
“Unsure of what distinguishes a van line from a common carrier? Use this primer to learn the nuances of various shipping methods and how to vet potential providers.” – By Betsy Earle
“Unsure of whether to rent an exhibit or invest in a custom stand? Then use the takeaways found in the following scenarios to guide your decision making. ” – By Betsy Earle
“Whether your footprint is a pint-size stand or an enormous exhibit, use these flooring-related tips to maximize the impact of your underfoot inches.” – By Betsy Earle
"These easy-to-overlook points about shipping and logistics are essential for ensuring the safe, on-budget, and timely arrival of your freight." – By Betsy Earle
“Ensure that your outbound freight arrives at its next destination on time – and without any last-minute snafus – by heeding these tips and reminders about end-of-show forms and paperwork.” – By Betsy Earle
).png)
)%20(1080%20%C3%97%20880%20px)%20(2).png)
)%20(1080%20%C3%97%20880%20px).png)
