Are you just beginning to exhibit at trade shows? Are you trying to figure out where to start?
Are you returning after a long hiatus? You've come to the right place. One of the most challenging things for businesses to do is to determine which shows they should exhibit in and how large of a booth space they should select. The optimal solution is not really an actual mathematical formula, but should be derived from careful analysis of show prospectuses, internal marketing g
As “road warrior,” I decided today that I would share some travel tricks of the trade and wanted to blog about them. I hope my tips help you prepare for your next trade show or out-of-town event. HOTELS & ROOM STAYS: When booking hotels, most hotels when booked directly with the property offer a decent cancellation policy, up to 24 hours before check-in. Many of the frequent traveler programs available nowadays offer great opportunities for points. Lately, a lot of these pr