Betsy Earle founded Event Driven Solutions in March of 2010. Prior to the launch of the business, she worked with Electrolux Professional as the Marketing Communications and Events Manager for the United States and Latin America, gaining perspective on the exhibitor side of the marketing and trade show industry. She’s been managing marketing and trade show programs since 2006, and been in the event marketing arena since 2000. 

 

She is one of only approximately twenty-six Diamond-level Certified Trade Show Marketers (CTSM) through the EXHIBITOR program, an outreach program by Northern Illinois University. She has been teaching with EXHIBITOR Magazine since 2012 and is a columnist for EXHIBITOR Magazine, writing the monthly Exhibiting 101 column since the beginning of 2019. ​ 

​

Betsy graduated from the University of Rhode Island in 2003 with her Bachelor of the Arts in Spanish and her Bachelor of Science in Business Administration. During this program, she managed large scale concerts including Bob Dylan, No Doubt, and Shaggy. She completed her Masters in Business Administration at the University of Miami with concentrations in marketing and statistics. During the Masters program, she worked with The HEAT Group in event marketing for the Miami HEAT and concerts including Madonna and the Latin Grammys.

​

Betsy also has her Certificate in Entrepreneurship from Babson College, through the Goldman Sachs 10KSB program, as well as her Certificate in Residential Interior Design from the University of Central Florida.