A Kick-Start Program to Sharpen Your Trade Show Knowledge & Strategy

  • Looking to exhibit at your first trade show and have no idea where to start?

  • Tired of going to trade shows and dragging around the same booth and getting the same lackluster results?

  • Feeling like you are bombarded with information about trade shows but no one is offering you a lock-step solution?



Join Betsy Earle,

Diamond-Level Certified Trade Show Marketer!


Trade Show Selection & Game Plan

Which trade show should I go to?  

How do I figure out the budget I need to exhibit effectively?

Trade Show Marketing

How do I get the word out about my booth?

What should I do to help prove an ROI?

Trade Show Project Management

What do I need to do to get ready for the show?

How do I save money on show services? 


Game Plan

What do I do after the show is over?

How do I know if it worked?

 Offering Back to Business Introductory Rates

For a limited time, Betsy is offering reduced rates, since the trade show industry is just getting back up and running after a year on a hiatus. She has been in the trade show industry for over 16 years and has seen it all - and wants to help save you from some of the mistakes she made when she first started.

Take advantage of this opportunity and register now.  There is VERY limited seating in this program, to keep the audience small and leave room for everyone to get their questions answered!

Not ready to sign up, but want us to keep you posted?  Provide your email here:

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Where We'll Start

For 2.5 hours, you'll be taken through the trade show journey, learning about project management, marketing, and implementation.  At the end, you'll have a 30 minute Q&A where Betsy will ask questions of the audience as they pertain to your trade show challenges.


Participants will be given Early-Access and discounts to the more detailed VIP Program!

What You'll Learn

Simple processes to implement in your trade show program to save your company money and make you look like a rockstar!

From this course alone, you'll walk away with specific tips that you can implement into your trade show program that very same day!


About Betsy

Betsy Earle has worked as an exhibitor, a trade show manager, and an exhibit supplier, so she's seen the trade show floor from all angles, and understands the trade show process inside-out.  


She is one of only twenty Diamond-level Certified Trade Show Marketers (CTSM) through the EXHIBITOR program, an outreach program by Northern Illinois University. She’s been managing trade show programs since 2006, and been in the event marketing arena since 2000. She has been teaching with EXHIBITOR Magazine since 2012 and is a columnist for EXHIBITOR Magazine, writing the monthly Exhibiting 101 column since the beginning of 2019.

Betsy graduated from the University of Rhode Island in 2003 with her Bachelor of the Arts in Spanish and her Bachelor of Science in Business Administration. During this program, she managed large scale concerts including Bob Dylan, No Doubt, and Shaggy. She completed her Masters in Business Administration at the University of Miami with concentrations in marketing and statistics. During the Masters program, she worked with The HEAT Group in event marketing for the Miami HEAT and concerts including Madonna and the Latin Grammys.

Sign up here to learn how to become one of the first participants in this hot new program!

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Event Driven Solutions is the trade show industry's leading resource for successful and effective trade show exhibit programs across the United States and Latin America. We set the stage for best in class trade show and event training, while offering the resources for execution of all of the necessary complex details. 

To marketing and sales managers within companies who have little formal trade show and face-to-face marketing training, the Event Driven Solutions’ training program is backed by over 17 years of experience and a WBENC-Certification. Our web-based program, a hybrid of live and pre-recorded modules, will educate and arm you with step-by-step marketing and project management best practices that will reduce your job stress.  Working hand in hand with one-on-one consulting, our prescriptive methodology can be applied to your program over and over to improve your success.

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